This article is published on February 27th in Turkish Weekly.
Back to the criteria. In Turkey’s image part - 1, I introduced the Famous Six: the criteria of the Nation Brand Hexagon™ as devised by Simon Anholt. The first three: Export, Tourism and Governance are described in that same article. While writing about the last three parts, Hrank Dink was killed, and I wrote an Intermezzo: Turkish Image part 2a. The forth criteria is about Investment climate, which worthy of its own article, it is described in Turkey’s Silent Revolution. Last but not least come what are, in my opinion, the most important issues: Turkish Culture and Heritage and Turkey's biggest asset, its citizens.
Therefore, this is my final article about Turkish Image. It will complete the general image of Turkey from my point of view but guided by the points set out by the Nations Brand Index™ of Simon Anholt.
Read the full article here