Monday, October 08, 2007
Messages of Mercy
An advertising agency in Saudi Arabia plans to air public service commercials to promote kinder treatment of domestic helpers in a country where reports of abuse of foreign workers are rife. The ads will air on Arab satellite television stations after the holy month of Ramadan said Kaswara al-Khatib, founder and chief creative director of Full Stop Advertising. Continue reading here.
The three ads cost around $100,000 (dhs367,000) and were financed by a non-profit subsidiary of construction giant Saudi Bin Ladin Group, the family-run business which was set up by the father of Al Qaeda chief Osama bin Laden. "We deal with helpers as if they are not humans and have no feelings", said the 37-year-old former electrical engineer.
Everybody in the region knows how badly Saudi people are treating their maid/domestic helpers. Hope this awareness campaign creates not only attention for them during the holy month of Ramadan, but for a long time. There were couple of cases here as well, one Middle Eastern couple struggled their Filipino maid at their home, and locked her up in the house. Some kind of revenge like what American soldiers are doing in Iraq. The maid found a way to run away and went to the police station with bruised body and blood marks on her. Sad really:(((